Episodes

Junior and Blair discuss what makes partnerships a marketing function; the importance of human skills in this role; and, deciding to pick an industry vs. a job.

Tionna and Blair discuss a day in the life of a community manager; what makes LinkedIn a favourite social network of ours; and, why feeling uncomfortable in your job can be great for your development.

Stephanie and Blair discuss getting three different jobs in three very different ways in her year one, how being genuine is the best form of networking; and, what it’s like working in BIG media where your company is involved in 1 of every 3 ads being delivered at any time around the world.

Lekh and Blair discuss the "101's" of programmatic advertising, how to get started in programmatic advertising (hint: free certifications help); and, approaching the job search like a B2B marketing funnel.

Ocean and Blair discuss working in a small vs. large advertising agency; overcoming perfectionist tendencies: and, why three heads are better than one.

Elle and Blair discuss fighting all the battles and overcoming rejection to pursue the career of their dreams, knowing when to make a hard decision to let things die; and, the critical importance of living to attain to a value(s) vs. a goal(s).

Spencer and Blair discuss how getting an unexpected referral changed his job search journey; the importance of doing research by reading job descriptions to help position yourself when you’re ready to apply; and, why it’s important to be honest about what you don’t know in a job interview.

Aja and Blair discuss how saying “Yes!” to opportunities got him to where he wants to be–without him knowing he wanted to get there, what content marketing is and how to do it; and, how being confident in yourself and what you do doesn’t mean being arrogant.

Hannah and Blair discuss the in's and out's of starting a marketing consulting business in a small city/town, the importance of self-awareness–and listening to that voice saying "be yourself"–as a driver for the entrepreneurial spirit; and, how to grow a business without doing any advertising or promotion.

AK and Blair discuss having four different "month one's" at Starbucks, EQ Works, Publicis Media and LinkedIn in his rotational role at M2T Collective, the reality of working in an advertising agency; and how being relatable is essential when trying to meet new people (call it “networking” if you must).

Masoud and Blair discuss what it’s like to work as a marketing team of 1 in a charity organization, how not knowing what he wanted to do was important for Masoud’s job search; and, why a mindset of “Enjoying what you’re doing, rather than doing what you enjoy” can be important for your career.

There’s a lot to deal with when you’re starting your career...Figuring yourself out. Meeting people. Searching for work. Getting hired. It’s a challenging game to play. Hey folks, I’m Blair Smith, the founder of Year 1ne and host of the Year 1ne’s show. And I’ve played this game multiple times during my career. I’ve been bruised–losing hit points. I’ve had to restart. But I always powered up–and made it to the next level. I’ve gained lots of experience points along the way. And now I’m with you...