Episodes

Sakshi and Blair discuss how to develop basic marketing skills to help get your first job if your undergraduate isn’t in marketing, the importance of being realistic and telling the truth in the job search; and, the big decision to quit your job and move internationally to go to school to do a Master’s degree in Digital Marketing.

Daniella and Blair discuss how the devil is in managing the details in client service at an advertising agency, why “doing the dirty work” is essential to learning; and, a productivity pro tip to help you organize your day and week.

Asmita and Blair discuss what a ‘Visume’ is and why it’s important, THE number 1 rule of marketing; and, how her Hire Asmita campaign got her hired quickly after finishing school.

Tristan and Blair discuss how starting in consumer packaged goods (CPG) marketing is like a “golden ticket”, we nerd out over the cover letter; and, why you should consider working in a not-for-profit or charity.

Layo and Blair discuss how focusing on a niche sector helps in the job search, the difference between working agency vs. client-side in marketing communications; and, why sometimes “you need to slow down to speed up”.

Hannah and Blair discuss the importance of having empathy as a marketer, a rookie mistake of not checking your links; and how the Barbie brand captured hearts and minds in summer 2023.

Nathan and Blair discuss the real deal of what being an SEO is all about, how medicine, law and SEO are similar; and the time that ChatGPT let him down.

Rihanna and Blair discuss how being an SEO is the most mysterious job in marketing, the practice of turning an unsuccessful job interview into a moment of reflection; and the importance of using simple words in marketing.

Alex and Blair discuss the progression of his four roles and what changed with each one, which brand stands out as the “king of content” by being memorable; and, why you need to spend the entire advertising budget you’re given.

Sophie and Blair discuss the importance of tracking your on-the-job “wins” as they happen, working with a recruiter as part of your job search; and, why it’s important to believe that you own your seat at the table.

Zack and Blair discuss three different ways to deliver value to a customer, which player on the football field a brand manager would be; and, why Zack realizes how stupid he is every three months!

Sonia and Blair discuss the process for doing social media marketing in a government organization, how to answer the "Tell us why we should hire you for this job?" question; and, how the National Parks Service is hilarious…who knew!

Laurel and Blair discuss why it’s important to ask the question as an intern, how everybody is a math person; and, how Sephora sparkles while Bubly “Bublé’s” as our favourite brands that do great marketing.

Kunal and Blair discuss the steps in the paid advertising campaign lifecycle in a full-service agency, why it’s important find your voice in your year one; and, how creating vision boards help Kunal make his goals a reality–including his vision board for the job search.

Kruthika and Blair discuss why a portfolio of different work will set you apart in the job search, we compare what’s it’s like to work in an agency vs. brand/client side; and, how to answer the one question you’re gonna get asked in any marketing job interview.

Ray and Blair discuss how his job search journey went full circle over a few years from a coop placement to his current full-time role in content creation for athletics and recreation at George Brown College, what having an “I get to job” is; and, the life learning he got from Mrs. Frizzle from The Magic School Bus…yes, it was a kids TV show from the 90’s.

Rachel and Blair discuss why it feels good to use and work at Pinterest (which you can’t say about many mainstream search engines and social networks), how to write a bulletproof resume; and the need to “balance being realistic with optimistic” to not oversell your skills.

Rebecca and Blair discuss the importance of a “taking a shot” mindset to help get a job she loves, how thinking about buying shoes can help with the job search; and, why the algorithms are always on her mind.

Alia and Blair discuss how client service is essential “connective tissue” in an advertising agency, the fun of crafting a good creative brief; and, the important questions to answer to better position yourself in the job search.

Ahmed and Blair discuss his year one(ish) working in growth marketing, how he’s connected the dots across his range of industry experience with the 360° Funnel Mastermind; and, why doing AB testing is essential for online marketing.

Lauren and Blair discuss the origin story for her consulting business, why she focused on this niche of professional speakers, battling Imposter Syndrome, and things she’s learned along the way.

Aadhar and Blair discuss if personality is more important than knowledge, how he loves his all-encompassing social marketing role at FHR; and, why he doesn’t care about a job description.

Meet and Blair discuss the strategic marketing mindset needed to work in marketing automation, how he used a B2B marketing funnel strategy to get hired; and, why he chose marketing over engineering as a career.

Sophia and Blair discuss the work she’s doing in paid social advertising; how not networking can still get you a job; and, making the big decision to move to Canada as an international student.