Large/Global Business Episodes

Daniella and Blair discuss how the devil is in managing the details in client service at an advertising agency, why “doing the dirty work” is essential to learning; and, a productivity pro tip to help you organize your day and week.

Alex and Blair discuss the progression of his four roles and what changed with each one, which brand stands out as the “king of content” by being memorable; and, why you need to spend the entire advertising budget you’re given.

Zack and Blair discuss three different ways to deliver value to a customer, which player on the football field a brand manager would be; and, why Zack realizes how stupid he is every three months!

Kunal and Blair discuss the steps in the paid advertising campaign lifecycle in a full-service agency, why it’s important find your voice in your year one; and, how creating vision boards help Kunal make his goals a reality–including his vision board for the job search.

Rachel and Blair discuss why it feels good to use and work at Pinterest (which you can’t say about many mainstream search engines and social networks), how to write a bulletproof resume; and the need to “balance being realistic with optimistic” to not oversell your skills.

Alia and Blair discuss how client service is essential “connective tissue” in an advertising agency, the fun of crafting a good creative brief; and, the important questions to answer to better position yourself in the job search.

Aadhar and Blair discuss if personality is more important than knowledge, how he loves his all-encompassing social marketing role at FHR; and, why he doesn’t care about a job description.

Meet and Blair discuss the strategic marketing mindset needed to work in marketing automation, how he used a B2B marketing funnel strategy to get hired; and, why he chose marketing over engineering as a career.

Sophia and Blair discuss the work she’s doing in paid social advertising; how not networking can still get you a job; and, making the big decision to move to Canada as an international student.

Stephanie and Blair discuss getting three different jobs in three very different ways in her year one, how being genuine is the best form of networking; and, what it’s like working in BIG media where your company is involved in 1 of every 3 ads being delivered at any time around the world.

Lekh and Blair discuss the "101's" of programmatic advertising, how to get started in programmatic advertising (hint: free certifications help); and, approaching the job search like a B2B marketing funnel.

AK and Blair discuss having four different "month one's" at Starbucks, EQ Works, Publicis Media and LinkedIn in his rotational role at M2T Collective, the reality of working in an advertising agency; and how being relatable is essential when trying to meet new people (call it “networking” if you must).