
SEM Manager
Alex graduated Brock University with a Bachelor of Sport Management degree, and followed that up with a certificate in Digital Media Marketing from George Brown College. Since graduation, Alex has worked in search marketing on the agency side, and enjoys a round of golf at any possible chance.
Alex and Blair discuss the progression of his four roles and what changed with each one, which brand stands out as the “king of content” by being memorable; and, why you need to spend the entire advertising budget you’re given.