Paid Search Advertising (SEM) Episodes

Alex and Blair discuss the progression of his four roles and what changed with each one, which brand stands out as the “king of content” by being memorable; and, why you need to spend the entire advertising budget you’re given.

Rachel and Blair discuss why it feels good to use and work at Pinterest (which you can’t say about many mainstream search engines and social networks), how to write a bulletproof resume; and the need to “balance being realistic with optimistic” to not oversell your skills.

Ocean and Blair discuss working in a small vs. large advertising agency; overcoming perfectionist tendencies: and, why three heads are better than one.