Brand Strategist with Asmita Chugh
Asmita and Blair discuss what a ‘Visume’ is and why it’s important, THE number 1 rule of marketing; and, how her Hire Asmita campaign got her hired quickly after finishing school.
👋 About Asmita Chugh
Asmita Chugh is an early-career marketer who enjoys building startups into relevant brands. Having worked on several award-winning marketing communications campaigns, she’s learned a lot about branding and digital marketing on the job. Asmita has worked with a diverse range of clients including Applause Entertainment, Britannia, Cadbury, Lays, Neutrogena and Swiggy. The skills she’s developed so far are marketing analytics, social media management, copywriting, graphic design and community building.
With a flair for storytelling and marketing, Asmita has also embraced the digital world as a budding Instagram creator. Under the handle @branding.Asmita, she shares her knowledge and insights, educating thousands of people about the intricacies of branding, marketing, and the power of storytelling in shaping a brand's narrative.
🔥 Highlights and Hot Takes
How They Got the Job
Planning and executing her Hire Asmita campaign, where Asmita quantified some key achievements and pulled it together in a portfolio (in PDF format) and a ‘Visume’ (her video resume/introduction). When she was ready, Asmita reached out to targeted people in agencies on LinkedIn, sharing her marketing communication pieces, and she asked for a job.
“It wasn’t easy, but I treated it like a campaign. I started planning it for 5 months before applying.”
Mistake Made
Not accepting responsibility for a mistake. Forgot to make a social post for a client. Didn’t own the error.
Lesson Learned
Never think from the product perspective, it’s about your customer. This is the number 1 rule of marketing.
“Always have a customer-first approach. If you care about your customers, they’re more likely to care for your product.”
Pro Tip
Ask as many questions as you can. Our ego gets in the way of us asking (for help). “It’s smarter to look like an idiot at the beginning of a new job/role.”
🗣️ Segments
Asmita's Year 1ne @ Jack in the Box and branding.Asmita
0:41 | Introduction from Asmita
2:40 | Overview of Jack in the Box
4:40 | What is a typical week as a Brand Strategist in an agency?
7:50 | Using 4-quadrant advertising framework for planning
10:40 | How can competitive debating help with being a marketer?
11:45 | Overview of branding.Asmita
16:20 | Hot topics for the branding.Asmita audience
20:15 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
24:50 | Preparing her Hire Asmita campaign
28:00 | How did you get the job?
30:35 | Hardest part of the job search
34:50 | The “What’s your favourite brand?” question
Things I've Learned in Year 1ne
36:50 | Rookie mistake on not accepting responsibility for making a mistake
38:40 | Lesson learned on THE number 1 rule of marketing
39:35 | Pro tip on asking as many questions as you can
🔗 Links and Resources
- Connect with Asmita Chugh: LinkedIn | Instagram
- Brands/organizations: Jack in the Box | Schbang | Talented
- Marketing and media tools: Canva
- Connect with The Year 1ne’s host Blair Smith: LinkedIn
Credits
Created and Produced by Blair Smith
Hosted by Blair Smith
Mixed and Mastered by Ray Harripaul
Sponsor(s)
N/A for this episode...Interested in being a sponsor of The Year 1ne's Show? Drop us a line via email 😀
