Growth Marketing Consultant with Ahmed Kamel
Ahmed and Blair discuss his year one(ish) working in growth marketing, how he’s connected the dots across his range of industry experience with the 360° Funnel Mastermind; and, why doing AB testing is essential for online marketing.
About Ahmed Kamel
Ahmed works as a Growth Marketing Consultant with international reach. He’s based in Egypt and works with clients in Europe, Middle-East North Africa and the USA across a range of industries–from edtech to fashion to telecommunications. Ahmed has taken his diverse experience and created The 360° Funnel Mastermind an online marketing guide for e-commerce businesses to help them use paid ads to leverage funnel stages and optimize all elements for maximum outcomes.
In his free time, Ahmed enjoys diving, playing padel tennis and travelling. He’s an advanced free diver and a licensed advanced open water scuba diver, who can hold his breath for up to 3.5 minutes and has dived as deep as 40 meters. Does it come as a surprise that Ahmed once met a shark on his underwater adventures?
The Highlights and Hottest Takes 🔥
How Ahmed Gets Clients
Ahmed uses Upwork that help clients discover him. He prepares for introduction meetings by analyzing the organization’s online presence and offering 1-3 thoughtful recommendations of what they could improve (vs. what they’re already doing well).
“Show them you’ve got what they need. I end up exerting less effort and getting better results by doing this.”
Lesson Learned
Never a stupid idea. “People get stopped by fear of being wrong.” Ask that question you’ve got on your mind. Share what you’re thinking.
Pro Tip
KKKK: "Knowledge is king, and knowledge is key." Always be learning–A/B Testing is a great way to do this for marketing–and it will put you ahead of competition by opening more doors in your career.
Segments
Ahmed's Year 1ne as a Growth Marketing Consultant
1:12 | Introduction and starting in growth marketing
3:25 | What is growth marketing vs. performance marketing?
8:40 | Picking brand or performance objective for online advertising
11:20 | Typical day/week of a growth marketing consultant
15:30 | "Always Be" (A/B) Testing
22:00 | Working with different clients and industries
23:50 | The 360° Funnel Mastermind
Getting to Day 1ne with a Client
28:35 | Dressing for success
31:00 | Giving recommendations in the introduction meeting
35:10 | Niche down to charge more
37:00 | The hardest part of getting clients
Things I've Learned in Year 1ne
41:10 | Lesson learned about the job search
41:41 | Lesson learned on sharing ideas
42:10 | Pro-tip on working quickly
44:25 | Pro-tip "KKKK"
45:21 | Wrap-up
Re(Sources)
- Connect with our guest Ahmed Kamel: LinkedIn | Instagram
- Brands/organizations: 360° Funnel Mastermind |Upwork
- Marketing and media tools: Meta Ads Manager |
- Connect with The Year 1ne’s host Blair Smith: LinkedIn
Credits
- Created and Produced by Blair Smith
- Hosted by Blair Smith
- Mixed and Mastered by Ray Harripaul
Sponsor(s)
N/A for this episode...Interested in being a sponsor of The Year 1ne's Show? Drop us a line via email 😀
